Aduro Conference Experience

Creative Direction & Design

For the 2019 Conference Board Employee Healthcare Conference in San Diego, CA, Aduro wanted to make a big impact in an interesting and unexpected way. The goal was to bring something interesting and interactive to a conference that is typically very traditional.

With the theme “Be Great at Anything”, we brought this concept to life by asking the conference attendees the question - “what do you want to be great at?”. Their answers were used to inspire a live art installation, created in real-time by an artist that I hired and collaborated with to create a creative direction for the piece. We tied this theme throughout the conference with print collateral, social media ads, t-shirts and custom packaging for swag, and interactive kiosks placed throughout the conference. The experience was captured in a video, filmed and edited by a production company that I hired and led creative direction.