Aduro Connect Campaign

Creative Direction & Design

After years of development, Aduro was finally ready to publicly launch their first app, Aduro Connect. To get prospects interested in the product, we wanted to promote how Aduro’s unique content is tailored to each individual user, and that they were able to create their own custom experience based on their interests.

For this campaign, which ran on all social channels, with a heavy focus on LinkedIn, I wanted to give a human face to the product, showing how this isn’t just any product – this is, for example, Erica’s product. I created an ad set using different individuals who have different interests to show this customization.