Aduro Human Performance Video

Creative Direction

As part of Aduro’s brand refresh, we wanted to create a video that would explain the concept of “human performance” – and how it would give organizations the power to help their employees “find their fire” and become happier, healthier and more fulfilled individuals.

This video was a collaboration between our team and Saskia Potter Photography. We turned this project around in record time, with only a week and a half between initial concept development and the fully finished product. Together we developed a story and concept for the video, and then determined visual elements from Aduro’s brand to include.

Video Production by Saskia Potter